NZC signs eight-year media deal

New Zealand Cricket (NZC) has signed an eight year sponsorship and media rights deal with Pitch International LLP, a company that specialises in selling content globally. According to the agreement, NZC will retain the rights to New Zealand matches broadcast at home and to their domestic competitions, while Pitch will have the rights to distribute New Zealand matches world wide, across television, radio, mobile and internet platforms.

"New Zealand Cricket is delighted to secure the length and value of this extremely important relationship with Pitch," David White, the NZC chief executive said. "We are thrilled that Pitch will be helping put the Black Caps in front of so many fans around the world.

"This agreement puts NZC in a position to safeguard the future of our game by allowing us to concentrate on driving participation and support of cricket. Media rights provide revenue that enables us to fund grassroots and community cricket investments, domestic cricket competitions and retain our best professionalplayers in New Zealand."

Pitch International works with organisations such as English Rugby Union, The Football Association, Six Nations and UEFA.